FBAZone — Amazon seller tools

Launch Budget Calculator

Total startup investment for a new Amazon product: inventory, shipping, packaging, inspection, samples, creative, PPC and extras.

Launch planning
Inventory
$
$
$
$
$
Launch costs
$
$
$
$
$

First 60–90 days of advertising.

$
Free account required
Fill in the inputs and press Calculate. Results, a verdict and the formula trail appear here.

How the Launch Budget Calculator works

Sellers who budget only for inventory run out of money before the product ranks. A realistic launch budget covers the goods and getting them to Amazon, the one-off costs of packaging design, inspection, samples and photography, and the advertising it takes to get the first reviews and sales.

This calculator totals it all, shows the cost per unit, and highlights how the budget is split.

Formula

  • Inventory & landing = Units × Unit cost + Shipping + Duties + Packaging + Prep
  • One-off costs = Inspection + Samples + Photography + Design + Misc
  • Total startup investment = Inventory & landing + One-off costs + Launch PPC
  • Cost per unit = Total ÷ Units

Example

A typical small private label launch: about $7,275 total, $14.55 per unit all-in, with roughly 21% going to launch PPC.

First order quantity: 500Unit cost: 5Shipping & freight: 850Duties & customs: 200Custom packaging: 300Prep & labeling per unit: 0.25Inspection: 250Samples: 150Photography & video: 700Design, logo, packaging artwork: 400Launch PPC budget: 1500Miscellaneous (UPC, trademark, software, tools): 300

Frequently asked questions

How much does it cost to start Amazon FBA?

Most private label launches run $5,000–15,000 for the first order plus launch costs. Arbitrage and wholesale can start far smaller because there are no creative or PPC-heavy launch costs.

What is usually forgotten?

Duties, inspection, the reorder, and 2–3 months of PPC. Also currency spread on supplier payments (1–3%).