How the Wholesale Profit Calculator works
Wholesale price lists quote per unit but sell by the case, and freight is often quoted per case or pallet. This calculator turns those into a landed cost per unit, checks the profit after Amazon fees, and scales it to the whole order so you know the cash you are committing and what it should return.
Wholesale margins are thinner than private label because you share the listing with other sellers; ROI and turnover matter more than margin.
Formula
- Landed cost per unit = Unit cost + Freight per case ÷ Units per case + Prep
- Order units = max(MOQ, cases ordered × case qty) rounded up to whole cases
- Net profit per unit = Price − Landed cost − Amazon fees − Ads − Returns − Misc
- Whole-order profit = Net profit per unit × Order units
Example
12 cases (144 units) cost about $1,330 and return roughly $850 profit at $24.99, a 60%+ ROI.
Selling price: 24.99Amazon category: home_kitchenWholesale unit cost: 8.4Units per case: 12Freight per case: 6Supplier MOQ (units): 144Prep per unit: 0.35FBA fulfillment fee: 4.5Advertising (PPC) % of price: 3Return rate %: 2
Frequently asked questions
What ROI is typical for wholesale?
20–40% is common; anything above 50% on a fast-moving branded product is excellent.
Why include advertising on a wholesale listing?
Even shared listings often need a small Sponsored Products budget to hold the Buy Box share; 3–5% is a realistic allowance.